Publishing your course is just the beginning—promoting it helps you reach more learners and maximize your impact. On Weversity, a few small steps can make your course easier to find and more appealing to potential students.
This article covers how to set up your course for discoverability and how to share it beyond the platform.
In this article
Step 1: Optimize for SEO
Step 2: Choose the Right Categories & Topics
Step 3: Leverage Your Instructor Profile
Step 4: Share Your Course with the World
Step 1: Optimize for SEO
Search engines and Weversity’s own catalog rely on keywords to connect learners with your course.
Course Title: Keep it clear, keyword-rich, and focused on the skill students will gain.
Example: “Beginner’s Guide to Excel Spreadsheets” is stronger than “My Excel Journey.”
Course Description:
Use short paragraphs or bullet points.
Highlight what learners will achieve.
Include keywords naturally (think skills, tools, or audience).
Project Description: Make sure it includes terms related to the skill (e.g., “design a simple logo in Canva”).
Pro Tip: Read your title and description out loud. If it’s not instantly clear to a new learner, simplify it.
Step 2: Choose the Right Categories & Topics
Categories and topics make your course easier to find inside Weversity.
Every course must include at least:
One Primary Category (e.g., Design, Business, Technology).
One Subcategory or Topic (e.g., Graphic Design → Logo Design).
Pick the most specific option available, as students often search by niche.
If your course covers multiple skills, choose the category that best matches the main outcome.
Example: A “Canva for Business” course could fit under both Design and Entrepreneurship, but if the main goal is branding, place it under Design → Brand Identity.
Step 3: Leverage Your Instructor Profile
Your profile is your personal brand on Weversity, and students often check it before enrolling.
Upload a professional photo.
Write a short, clear bio highlighting your expertise.
Keep your instructor tone consistent: friendly, approachable, and credible.
Students are more likely to trust and enroll in courses from instructors who appear active and engaged.
Step 4: Share Your Course with the World
Promotion doesn’t stop at Weversity. Sharing your course externally helps you reach new learners.
Social Media: Post a teaser video, behind-the-scenes photo, or quick tip from your course. Always include your Weversity referral link.
Communities & Groups: Share in relevant forums, Facebook/LinkedIn groups, or WhatsApp circles. Focus on being helpful, not just promotional.
Collaboration: Partner with other instructors to cross-promote courses.
Remember: Consistent, authentic sharing is better than one big announcement.
Weversity Will Promote Your Course Too!
As part of Weversity’s efforts to help you reach more learners, we will actively promote your course on our platform. You can also share our promotional posts to increase visibility and boost engagement. By sharing these posts, you can extend the reach of your course and attract even more students.
- Final Check Before Promoting
- Title and description optimized for keywords
- Categories and topics selected correctly
- Instructor profile updated
- Course referral link ready to share
Summary
Promoting your course on Weversity starts with smart setup, SEO, categories, and a polished profile, and grows with ongoing sharing beyond the platform. The more intentional you are, the more learners you’ll attract.
Your expertise deserves an audience, and promotion ensures it finds one.
