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The Modern Book-Marketer

By WeVersity Categories: Marketing
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About Course

The Modern Book-Marketer is your complete guide to building a successful author brand in the digital age.
From launching your first book to mastering online visibility, this course teaches how to position your book, grow your audience, and market with strategy, not guesswork.
You’ll learn how to use social media, email marketing, Amazon tools, and content storytelling to create lasting impact and consistent sales. Perfect for authors, publishers, and creatives ready to turn words into influence.

 

Course Content

Foundations: The Modern Bookmark Niche
This foundational module is your "inspiration" and strategy session. We'll start by exploring the "modern bookmark renaissance," understanding why bookmarks have evolved from simple paper strips into collectible, "aesthetic" accessories, largely thanks to "BookTok" and "Bookstagram." We'll then guide you through the most important strategic decision of your business: finding your niche (e.g., "Dark Academia," "Fantasy," "Minimalist"). You'll get a deep dive into the core materials (paper, resin, wood, metal, fabric) and explore unique, trendy bookmark formats like magnetic, corner, and 3D sculptural bookmarks. Finally, we'll outline the essential tools you'll need to set up your home studio.

  • Welcome: The Modern Bookmark Market (Beyond Paper)
  • Finding Your Niche (e.g., “Dark Academia,” “BookTok Trends,” Minimalist, Fantasy)
  • Material Deep Dive: Cardstock, Resin, Wood, Metal, Fabric, and Leather
  • Unique Idea 1: Magnetic Bookmarks
  • Unique Idea 2: Corner Bookmarks (Origami & Sewn)
  • Unique Idea 3: 3D & Sculptural Bookmarks (e.g., Resin with flowers)
  • Essential Tools: Cutters, Rulers, Adhesives, Design Software
  • Foundations: The Modern Bookmark Niche
  • Learner’s Activity

Project 1: Designing & Making Paper Bookmarks
This is your first hands-on "maker" module. You will learn the complete process of creating your first and most fundamental product: the professional paper bookmark. We'll start by teaching you the digital design skills in Canva or Illustrator, focusing on print-ready setup, working with fonts, and choosing illustrations and quotes. You'll learn the critical difference between printing at home and using a professional printer, and how to choose the right cardstock and finishes. We'll then cover the "finishing" steps: laminating, corner rounding, and adding embellishments like tassels. Finally, we'll build on this to create your first magnetic bookmark.

Project 2: Unique Materials (Resin & Fabric)
This module moves beyond paper and into the popular, high-value world of artisanal, craft-based bookmarks. This is where you learn to create 3D and tactile products. We'll start with a deep dive into epoxy resin, covering the critical safety protocols (ventilation, gloves, respirator), mixing, pouring, and choosing molds. You'll learn how to create stunning resin bookmarks by incorporating dried flowers, glitter, and gold leaf. We'll also cover resin finishing, from sanding to "doming." Then, we'll switch materials and cover fabric and embroidery, teaching you the "Cottagecore" niche of hand-stitched corner bookmarks. Finally, we'll touch on the basics of leathercraft for creating simple, stamped, rustic bookmarks.

Branding & “Aesthetic” Packaging
This is the module where you build the soul of your business. A beautiful, well-made product (from Module 3) is only half the battle. A strong brand is what makes it desirable, memorable, and allows you to charge a premium price. You'll learn how to create your brand name, logo, and vibe based on your niche. Photography is your most critical sales tool, so we'll do a deep dive into how to take "scroll-stopping" photos of your bookmarks. You'll then learn that your packaging is part of your product, starting with how to design your "backing card." Finally, we'll cover the final layers: protective sleeves (and eco-friendly options) and the "unboxing experience" (mailers, stickers, and notes) that builds a loyal customer base.

Legal, Pricing & Sourcing
This module is the "business engine" of your brand. It covers the legal, financial, and logistical foundations you must have to operate professionally and profitably. We'll start with the legal requirements for your business, including [Disclaimer: Not legal advice] business registration and understanding "Cottage" business laws. We'll then tackle the most critical legal issue for bookmark makers: copyright, including the risks of using quotes and fan art. We'll shift to operations, teaching you how to source your materials in bulk to lower your costs. Finally, you'll learn the most important financial lesson: how to price your bookmarks for profit, starting with a meticulous Cost of Goods Sold (COGS) calculation and ending with the complete Wholesale and Retail pricing formula

Sales Platforms & Operations
This is the module where your business goes live. You have a product, a brand, and a price; now you need a "store." We'll cover the three primary sales channels for your business. We'll start with a deep dive into Etsy, the #1 marketplace for artisans, and learn how to optimize your new shop for its search engine (SEO). Then, we'll explore the real-world strategy of selling at local markets and in independent bookstores. We'll also cover the "endgame" of launching your own Shopify website. This module also covers the all-important logistics of shipping (how to mail flat items cheaply and safely) and production (how to "batch" your work for maximum efficiency).

Marketing for “Book Lovers”
This is your final business module, focused on launching and growing your brand. A beautiful, well-priced product is useless if no one knows it exists. This module covers the most effective, low-cost marketing strategies for your specific visual, "book-lover" niche. You'll learn why Instagram, Pinterest, and "BookTok" are your most important tools and how to create a content strategy for them, focusing on aesthetic photos and "making-of" videos. We'll cover how to leverage the community by working with "Bookstagrammers" and influencers. You'll also learn how to increase your average order value by creating bundles and the essentials of customer service for building a loyal, repeat-customer base.

Final Project

Earn a certificate

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