The Aesthetic Curator

About Course

Discover the art of visual harmony and creative expression. This course teaches you how to curate stunning visuals, build cohesive themes, and define your personal aesthetic style. Perfect for content creators, designers, and brand stylists who want to master the balance of beauty, composition, and modern design trends.

Course Content

Foundations: The Curator’s Eye & Niche Selection
This foundational module is your "treasure hunter's roadmap." We'll explore the economic opportunity driving the resale market and why vintage is winning against fast fashion. The most critical step in this business is finding your niche—the specific aesthetic (Y2K, Dark Academia, etc.) that will make you recognizable. You'll master fabric knowledge, learning to quickly spot quality materials like linen, wool, and silk versus low-quality synthetics. We'll then break down the different silhouettes, brands, and fabric tags that define the most popular decades (90s and 2000s) for fashion resale.

Welcome: The Resale Market vs. Fast Fashion
Finding Your Deep Niche (Beyond Y2K)
Masterinfabric & Quality: Recognizing natural fibers (cotton, silk, wool) vs. synthetics.
The Golden Era Guide: Key brands, silhouettes, and fabric tags for the 90s and 2000s.
Sourcing 101: Where to find the best items (Bins, Estate Sales, Wholesalers, Online Auctions).
Basic Item Triage: Sort, Clean, Mend, or Upcycle.
Learner Activity: Create a 1-Page “Brand Style Guide”
Why Curated Vintage Beats Fast Fashion: The Financial Edge Explained

Authentication & Reworking: Maximizing Value
. The price difference between a stained T-shirt and a clean one, or a fake designer bag and an authentic one, can be hundreds of dollars. You will master the essential skills of authentication to protect your reputation and cleaning/mending to maximize your profit margin. This labor investment is what truly separates the "Aesthetic Curator" from the casual thrifter.

Visual Storytelling: Styling & Photography
is the critical bridge between your inventory (Module 2) and your sales platforms (Module 4). You'll master the art of product photography and visual styling that stops customers from scrolling and convinces them to buy. We'll start with the "Aesthetic Photo," covering lighting and cohesive backgrounds. You'll learn the techniques for model photography and creating flattering poses. We'll break down flat lay and detail shots to highlight texture and quality. Finally, we'll teach you how to create simple product videos to meet the demands of platforms like Depop and TikTok.

Pricing Strategy & Sales Platforms
You will master the Flipping Formula, calculating every hidden cost (time, fees, shipping materials) to ensure profitability. We’ll cover Dynamic Pricing—how to price based on rarity, brand, and current trend hype (the "Viral Uplift"). Finally, we'll dive deep into the specific community, fee structures, and aesthetic requirements of the two biggest community-driven resale platforms: Depop and Poshmark, preparing you to list successfully.

Shipping, Packaging & Customer Experience
Module 5 focuses on the logistics and presentation of your physical product. Shipping is the final, tangible step of the transaction; done poorly, it can ruin a sale and lead to negative reviews. You will master the fundamentals of Shipping 101 (Lesson 5.1), including carrier selection and calculating accurate weights. Critically, you will learn to elevate the delivery from a simple transaction to an "unboxing experience" (Lesson 5.2), using branded, aesthetic packaging to reinforce your curator brand and drive repeat purchases.

Scaling & Advanced Growth Strategies
Module 7 focuses on breaking through the limitations of the solo curator model. You will learn to expand your service offerings beyond scheduled drops by implementing a Custom Order Model, sourcing specific, high-value items for individual clients. We'll cover advanced B2B strategies like collaborating with local boutiques and stylists for cross-promotion and wholesale accounts. You'll master the high-reward, high-effort strategy of setting up a Pop-Up Shop for in-person sales. Finally, we'll discuss scaling your time by delegating non-core tasks and establishing the essential legal foundations for business operation.

Viral Marketing & Community Building
where you transform your product listings into viral content. The key to high resale volume is not listing more items; it's getting more eyes on your listings. You will learn to leverage short-form video platforms—TikTok and Instagram Reels—to drive massive, organic traffic to your stores (Depop, Etsy, Shopify). This module focuses on content strategy that turns viewers into engaged collectors of your specific aesthetic niche.

Final Project:
This final project synthesizes all modules into a professional, launch-ready package. You will simulate the entire process of sourcing, preparing, branding, listing, and marketing a small, high-impact collection, demonstrating mastery of the aesthetic and business strategies required for success.

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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About Course

Course Content

Welcome: The Resale Market vs. Fast Fashion

Finding Your Deep Niche (Beyond Y2K)

Masterinfabric & Quality: Recognizing natural fibers (cotton, silk, wool) vs. synthetics.

The Golden Era Guide: Key brands, silhouettes, and fabric tags for the 90s and 2000s.

Sourcing 101: Where to find the best items (Bins, Estate Sales, Wholesalers, Online Auctions).

Basic Item Triage: Sort, Clean, Mend, or Upcycle.

Learner Activity: Create a 1-Page “Brand Style Guide”

Why Curated Vintage Beats Fast Fashion: The Financial Edge Explained

Spotting Fakes: Authentication Basics for Designer Bags & Logo Wear (Stitching, Fonts, Zippers).

Cleaning Masterclass: Removing stains (oil, makeup, mildew) that others leave behind.

Simple Mending: Fixing hems, replacing buttons, and reviving tired leather/suede.

The Rework Lab: Upcycling ideas (Cropping T-shirts, Dyeing, Adding embellishments).

Inventory System Setup: Tracking item cost, storage location, and listing status.

Learner Activity

“The Hardest Detail to Fake: How to Spot a Truly Authentic Vintage Designer Bag

The “Aesthetic” Photo: Creating a cohesive background and lighting setup.

Model Photography: Posing, styling for your aesthetic, and using natural light.

Flat Lay & Detail Shots: Making boring items look high-end.

Product Video Basics: Creating simple, effective “spin” and “detail” videos for listings.

Precise Measurements: The key to avoiding returns (Shoulder, Pit-to-Pit, Length, Rise)

Learner Activity

When setting up a photo shoot,

The Flipping Formula: Calculating Cost of Goods Sold COGS + Time + Fees.

Dynamic Pricing: Pricing based on brand, condition, and current trends (The “Viral Uplift”).

Platform Deep Dive 1: Depop & Poshmark (Community, Fees, and Vibe).

Platform Deep Dive 2: Etsy & Shopify (Building your own brand identity).

Writing SEO-Rich Titles & Descriptions (Using keywords like “Y2K,” “Vintage,” “Gorpcore”).

Learner Activity

Which of the following costs is NOT included in your item’

Shipping 101: Understanding carriers, calculating weight, and buying bulk labels.

Packaging for the Aesthetic: Creating an “unboxing experience” (Stickers, tissue paper, branded tape).

Customer Service: Handling questions, returns, and issues professionally.

Building a “Loyalty Loop”: Thank you cards, discount codes for next purchase.

Learner Activity

USPS First-Class Package: Maximum Weight Limit Explained”

The Custom Order Model: Sourcing specific items for clients.

Collaborations: Working with local boutiques, stylists, and influencers.

Setting up a Pop-Up Shop: Logistics, display, and in-person sales.

Scaling Sourcing: Delegating tasks (cleaning, photographing) to contractors.

Learner Activity

“Purpose of the Custom Order Model Explained”

TikTok & Instagram Reels: Your primary marketing channels.

Content Strategy 1: The “Thrift Haul” & “What I Found” Videos.

Content Strategy 2: “How to Style” (Showing pieces on models/mannequins).

Learner Activity

The #1 Metric TikTok and Reels Use to Boost Your Video Reach

Final Project: Launch Your 10-Piece “Debut Drop” Collection

Earn a certificate

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