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How to Make a Custom Tshirt and Sell

By Team Marketing Categories: Designing
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About Course

The custom T-shirt industry is one of the fastest-growing creative markets because everyone loves wearing designs that express who they are. With low startup costs, endless design possibilities, and a global demand, T-shirts are more than fashion, they’re a business opportunity.

This course is designed to take you on a complete journey: first, you’ll learn the core skills of creating professional-quality T-shirts from design principles and tools to printing methods and mockups. Step by step, you’ll gain the confidence and know-how to actually make T-shirts that stand out.

Once you’ve mastered the craft, you’ll move into the business side. You’ll discover how to set up your shop online or offline, price your products for profit, package and deliver with ease, and then market your brand to the world. Along the way, you’ll learn powerful strategies for social media, collaborations, and scaling into more products like hoodies, tote bags, and mugs.

By the end of this course, you won’t just know how to make T-shirts, you’ll know how to turn that skill into a sustainable, income-generating business.

If you’re looking for a side hustle, a creative outlet, or a pathway to full-time entrepreneurship, this course is your step-by-step blueprint to go from passion to profit in the T-shirt industry.

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What Will You Learn?

  • Understand why the T-shirt business is popular and profitable
  • Identify profitable niches and trends in the market
  • Master design principles and use free/paid design tools
  • Create realistic T-shirt mockups for marketing and sales
  • Compare different printing methods and choose the right one
  • Set up an online or offline T-shirt shop
  • Apply pricing formulas and track profit/loss
  • Learn packaging and delivery best practices
  • Build a strong brand identity that attracts loyal customers
  • Market effectively on TikTok, Instagram, and Pinterest
  • Collaborate with influencers to grow your reach
  • Scale your business into hoodies, tote bags, mugs, and more

Course Content

Module 1: Introduction to the Custom T-Shirt Business
In this module, you’ll explore the foundations of the T-shirt business, and why it’s one of the most popular and profitable industries worldwide. You’ll discover the niches and trends driving customer demand, and learn the differences between starting small and scaling into a larger operation. By the end, you’ll have a clear understanding of the T-shirt business landscape and where your own journey can begin.

  • Lesson 1.1: Why T-Shirt Businesses Are Popular & Profitable
  • Lesson 1.2: Popular Niches & Trends
  • Lesson 1.3: Small-Scale vs. Large-Scale T-Shirt Selling
  • Quiz: Introduction to the Custom T-Shirt Business
  • Learner’s Activity

Module 2: Design Basics & Tools
In this module, you’ll learn the creative foundations of making T-shirts that sell. From the core principles of great design to using beginner-friendly and professional tools, you’ll gain the skills to bring your ideas to life. You’ll also discover how to create mockups so your designs look polished and professional before going to print. By the end, you’ll be ready to design T-shirts that are not only visually appealing but also market-ready.

Module 3: Printing Methods Explained
In this module, you’ll explore the different printing methods that bring your T-shirt designs to life. From traditional techniques like screen printing to modern options like direct-to-garment (DTG) and sublimation, you’ll understand how each method works, its pros and cons, and which one best fits your goals. By the end of this module, you’ll be able to confidently choose the right printing method for your business, whether you’re starting small with print-on-demand or scaling into bulk production.

Module 4: Setting Up Your T-Shirt Shop
In this module, you’ll learn how to turn your designs into a real business by setting up your shop. You’ll explore both online and offline selling options, discover the best platforms to reach customers, and learn how to price your products for profit. You’ll also get practical tips on packaging and delivery, so your shirts not only look good but also leave a great impression on buyers. By the end, you’ll be ready to confidently launch your T-shirt business and start selling.

Module 5: Marketing & Scaling Your T-Shirt Business
In this module, you’ll learn how to take your T-shirt business beyond just selling and transform it into a recognizable brand. You’ll discover how to build a strong brand identity, use social media platforms like Instagram, TikTok, and Pinterest to grow your audience, and leverage collaborations and influencer marketing to expand your reach. Finally, you’ll explore strategies to scale your business into new products such as hoodies, tote bags, and mugs, turning your T-shirt hustle into a sustainable and scalable venture.

Final Assignment
Now that you’ve completed the course, it’s time to bring your knowledge to life. This assignment will guide you step by step through the full process of starting your own T-shirt brand, from idea to market.

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