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Macarons & Specialty Cookies

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About Course

Macarons & Specialty Cookies is a complete beginner-friendly to advanced-level course designed for home bakers, pastry lovers, and small bakery entrepreneurs.
This course teaches you the art of creating perfect French macarons and a variety of gourmet, bakery-style specialty cookies.

You will learn essential techniques such as batter preparation, macaronage, piping, baking, flavor creation, fillings, textures, and troubleshooting common mistakes.
The course also covers presentation, packaging, pricing, and how to sell your premium cookies professionally.

By the end of this course, you’ll be able to confidently bake and sell high-quality macarons and specialty cookies that look beautiful and taste exceptional.

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Course Content

Macaron Mastery Fundamentals
Module 1 is the essential foundation for any successful macaron maker. We will move beyond simply following a recipe and immerse ourselves in the science of macaron making. Understanding the chemical reactions between ingredients is the key to consistency. This module provides step-by-step guidance on equipment requirements, ingredient preparation, mastering the three primary meringue techniques (French, Italian, and Swiss), and achieving the crucial "macaronage" consistency. By the end of this module, you will understand how to prevent the most common macaron failures and achieve perfect, uniform shells with prominent "feet."

  • The Macaron Anatomy & Science
  • Ingredients & Equipment Essentials
  • Macaron Methods: French, Italian, and Swiss
  • The Macaronage Technique
  • Piping, Tapping, and Drying (Croutage)
  • Baking & Troubleshooting
  • Basic Ganache & Buttercream
  • Learner Activity
  • The primary purpose of the “Croutage”

Specialty Cookie Craft
shifts focus to the diverse world of specialty cookies. While macarons are highly dependent on precision, cookies offer more flexibility and a broader spectrum of textures—from crisp and snappy to soft and chewy. This module will delve into the science of fats, sugars, and flours to control cookie spread and texture. We will cover classic drop cookies, mastering sturdy cut-out cookies for decoration, and achieving professional results with royal icing and advanced flavoring techniques. This knowledge is essential for building a varied and appealing product catalog. Great! Let's dive into the fundamental science behind creating the perfect cookie.

Complex Macaron Fillings
This module is dedicated to elevating your macaron and cookie portfolio from standard favorites to gourmet, specialty items. We move beyond basic fillings to explore complex European buttercreams (Swiss and Italian), fruit curds, and intricate ganache flavorings. For decoration, you'll learn advanced macaron shaping and surface painting, alongside high-impact cookie methods like airbrushing, edible printing, and 3D cookie assembly. Finally, we'll cover presentation and packaging aesthetics, crucial for commanding premium pricing.

The Macaron & Cookie Business Blueprint
rovides the essential framework for legally and profitably transitioning your baking skills into a business. This module covers critical steps such as identifying your niche, structuring a foundational business plan, understanding the legal constraints of operating a home-based food business, optimizing your kitchen for efficiency, and, most importantly, mastering the financial formulas to ensure you are setting prices for profit, not just covering costs. This knowledge is the difference between a high-cost hobby and a scalable enterprise.

Sales, Marketing, and Scaling
Module 5 is dedicated to the public-facing and growth-oriented aspects of your business. This module shifts focus from product creation to effective selling, brand building, and sustainable growth management. We will cover establishing a strong visual identity (Lesson 5.1), setting up essential digital sales platforms (Lesson 5.2), creating engaging social media content (Lesson 5.3), exploring various sales channels (Lesson 5.4), mastering customer service (Lesson 5.5), and planning for future expansion and hiring (Lesson 5.6).

Business Compliance, Safety & Advanced Growth
Module 6 covers the essential administrative and advanced career aspects of the business. This includes establishing the correct legal structure (Lesson 6.1), mastering food safety and allergen control (Lesson 6.2), securing necessary insurance (Lesson 6.3), setting up robust financial systems (Lesson 6.4), and exploring an advanced income stream through teaching (Lesson 6.5). Successfully navigating this module ensures your business is compliant, protected, and poised for diversified income growth.

Final Project: The Macaron & Cookie Business Launch Plan
Project Goal: To create a complete, actionable business blueprint for a specialty macaron and cookie enterprise, demonstrating readiness to launch a protected, profitable, and compliant business, grounded in proven technical execution.

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