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The Viral Vinyl Making

By WeVersity Categories: Arts & Crafts
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About Course

Learn the art of vinyl making and create your own viral records! Master techniques, design, and production in this hands-on course perfect for beginners and enthusiasts.

Course Content

Foundations: The “Aesthetic” Music Art Studio
This foundational module is your entry into the viral, highly profitable world of "aesthetic" music art. We'll start by exploring why this business is booming, driven by social media trends and the deep, personal connection between memory and music. We'll then cover the single most important strategic step: finding your niche (your unique style that sets you apart). You'll get a deep dive into the three main product types you can sell: the bestselling acrylic song plaque, the "artsy" upcycled painted vinyl, and the scalable custom album cover poster. Finally, we'll outline the essential tools and materials you'll need to set up your home studio, from vinyl cutters (like Cricut) to sourcing your acrylic sheets.

  • Welcome: The “Viral” Personalized Music Art Business
  • Finding Your Niche (e.g., Minimalist, Boho, Pop Culture, “Glass Art”)
  • Unique Idea 1: The Acrylic Song Plaque (The Bestseller)
  • Unique Idea 2: The Upcycled/Painted “Real” Vinyl
  • Unique Idea 3: The “Custom Album Cover” Poster (Digital Art)
  • Tools 101: Vinyl Cutters (Cricut/Silhouette), Printers, UV Printers (Pro)
  • Materials 101: Sourcing Acrylic Sheets, Old Vinyls, Adhesive Vinyl, Frames
  • Learner’s Activity
  • Foundations: The “Aesthetic” Music Art Studio

Project 1: The Classic Acrylic Song Plaque
This is your first full "maker" module. We'll build the most popular and profitable product in your arsenal from start to finish: the Acrylic Song Plaque. You'll learn how to design and re-create the "music player" look in digital software, and the critical difference between using a custom photo (safer, more personal) and official album art (risky). Then, we'll dive into the technical skills: you'll learn how to use your Cricut or Silhouette to cut your vinyl text, the essential (and often frustrating) art of "weeding" your design, and how to use transfer tape to apply your vinyl to the acrylic using a "bubble-free" method. Finally, we'll cover the best ways to print and apply the all-important album art.

Project 2: Advanced & “Artsy” Techniques
This module is where you move beyond the "standard" product and into high-value, artisanal art. You will learn how to create your own unique "canvas" by upcycling and prepping old vinyl records. We'll cover the hands-on techniques of hand-painting on vinyl, using everything from acrylics to paint pens to create one-of-a-kind pieces. You'll learn the advanced and very trendy skill of creating resin art plaques, incorporating dried flowers, glitter, and gold leaf (similar to Module 3 of the Bookmark course, but adapted). We'll also explore "next-level" upgrades like LED light-up bases and the 100% scalable business of selling "digital-only" album cover posters.

Branding & “Scroll-Stopping” Photography
This is the module where you build the soul of your business. A technically perfect plaque (from Module 2) is only half the battle. A strong brand is what makes it desirable, memorable, and allows you to charge a premium price. You'll learn how to create your brand name, logo, and vibe based on your niche. Photography is your most critical sales tool, so we'll do a deep dive into the most difficult part of your business: how to photograph clear, reflective, and glossy surfaces (like acrylic and vinyl) without getting ugly glare. You'll learn how to style your shots and create "in-room" mockups. Finally, we'll cover the crucial "unboxing experience," from safely packaging your fragile items to the branded stickers and notes that create loyalty.

Legal, Copyright & Pricing (The “Must-Knows”)
This is the most important business module of the entire course. It addresses the "elephant in the room" of the personalized art market: copyright and trademarks. We will start with the most important lesson in this course, a deep dive into "fan art" and the extreme legal and financial risks you take by using official logos, album art, and song lyrics. You'll learn the difference between risk and reward, and then, crucially, how to build a legal, long-term business by focusing on safe niches like custom photos and public domain art. After covering the legalities, we'll shift to finance. You'll learn how to price your products for profit by meticulously calculating your COGS (Cost of Goods Sold), factoring in your labor, and applying the standard wholesale/retail pricing formula.

Sales Platforms & Operations
This is the module where your business goes live. You have a product, a brand, and a price (Modules 4 & 5); now you need a "store." We'll cover the three primary sales channels for your business. We'll start with a deep dive into Etsy, explaining why it is the #1 marketplace for personalized gifts. Then, we'll explore the real-world strategy of selling at local markets and pop-ups and discuss the "endgame" of launching your own Shopify website. You'll then get a step-by-step guide to setting up your Etsy shop for success, focusing on the critical SEO (Search Engine Optimization) for your titles and tags. We'll also cover the crucial "personalization workflow" (how to get photos from customers) and the logistics of shipping your fragile items safely and cheaply.

Marketing: The “Viral Factor”
This is your final business module, focused on launching and growing your brand. A beautiful, well-priced product is useless if no one knows it exists. This module covers the most effective, low-cost marketing strategies for your specific visual, "personalized gift" niche. You'll learn why TikTok and Instagram Reels are your #1, non-negotiable tools for discovery. We'll develop a content strategy based on the two types of "viral" videos: "The Process" (satisfying ASMR and "making-of" clips) and "The Story" (emotional order-packing videos). You'll also learn the power of influencer marketing by working with "BookTok" and "MusicTok" creators, and how to use giveaways and User-Generated Content (UGC) to build a loyal community.

Final Project

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